Executive Summary:
KUAPress is a web publishing platform available to students, faculty and staff of Kimball Union Academy. The platform makes it simple to create a website, electronic portfolio or blog.
The target market includes all students at Kimball Union Academy with an emphasis on students with a marketable talent and senior students who wish college applications to stand out from the crowd.
Marketing strategies reflect the nature of marketing to a demographic that is by nature rebellious and loath to accept school sponsored tasks in addition to the assignments they already have.
Marketing Plan